We are evolving our safety marketing operating model and growing our Trust & Safety Product Marketing team.
At Roblox, we strive to connect a billion people with optimism and civility, and the Safety organization's mission is to become the leader in civil immersive online communities. Safety and civility have been our core values from the very beginning and drive everything we do.
This role will specifically focus on the parent audience, ensuring we are supporting parents of kids and teens. You will also partner with our Creator Product Marketing and Developer Relations team to design innovative programs to support and celebrate how our creators make our platform safer and consider how our narrative can be shared with the many partners and advertisers who are part of our ecosystem.
You'll lead go-to-market strategy (positioning, messaging, content, channels, measurement) for Safety product and policy launches for parental controls. You'll also provide audience (parent, creator, advertiser) insights to the product team. This role requires strong cross-functional collaboration with Engineering, Product, Policy, Civility, Marketing, Partnerships, Developer Relations, Research, and Communications. Your expertise in marketing strategy, execution, cross-functional leadership, senior influence, and consumer/creator product launches is essential.